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AVARI recommendation engine acquired by LiveIntent

LiveIntent had announced last week the planned acquisition of  the ‘AVARI recommendation engine’ product from RetentionGrid Limited in Germany, this now appears to be concluded as it is reported and highlighted on the AVARI.IO website maintained by RetentionGrid.

LiveIntent stated they would use the purchase as a springboard into the German market, as part of the product acquisition some key members of RetentionGrid staff who worked on the AVARI platform would be taken on by LiveIntent. These team members will join LiveIntent and form the crux of operations in Berlin.

The AVARI Recommendation Engine will be added to LiveIntent’s technology stack. The Engine will provide LiveIntent with a greater ability to ensure that every ad and piece of content they deliver is more dynamic and relevant to the opted-in recipients that make up LiveIntent’s 110MM monthly unique users.

“It’s been less than a year since we opened our first international offices in the UK and we’ve had such astronomical success with it, we’ve decided to pursue more,” said LiveIntent Founder and CEO Matt Keiser. “Our platform presently empowers over 500 brands and advertisers to deliver marketing messages and advertisements to 110MM unique people through over 750 top brands and publishers but there’s a hunger out there to bring our people-based marketing to new markets, and opening our Berlin office is a great next step.”

LiveIntent’s acquisition will provide enhancements to their email product in three distinct ways:

  • Improve Recommendations: The purchase will supplement LiveIntent’s existing data science and prediction technologies to make better recommendations to new and existing audiences.
  • Real-Time Social Activity: In addition to enhancing how LiveIntent serves advertisements and content, LiveIntent will, for the first time, incorporate Social Activity. This will enable brands to include their most real-time social engagement dynamically in email.
  • Expanded Retargeting: Finally, the Recommendation Engine will augment LiveIntent’s current retargeting capabilities and move the company yet another step closer toward bridging the gap between marketing technology and advertising technology.

The financial details of the deal have not been disclosed.

The founder of emailexpert.org, Andrew Bonar currently resides not far from Sydney in Australia where he performs his primary role as Postmaster for self-service ESP Campaign Monitor

In the past two years alone Andrew has been responsible for the delivery of in excess of 120 Billion messages. With more than 15 years of industry experience, Andrew is widely recognised as a leader in the field of message sending, deliverability and compliance.

In 1996, he co-founded the UK’s oldest privately held ISP, Cheapnet Ltd. In 1998, launched the UK’s first privately held eCommerce payment systems: eBanx Ltd, and in 2003 he launched two of the very first ESP’s in Europe: MailPhoenix and eMailGenie.

From 2006 Andrew served as an independent consultant at organisations throughout Europe, the Middle East, Asia Pacific and the US. More recently serving as Worldwide Director of Deliverability at Emailvision, managing deliverability operations in 22 Countries. Andrew continues developing and evangelising best practices in permission-based marketing with clients and industry associations and travels extensively in Asia, Europe and North America to fulfil these obligations.

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