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Author Archives: Andrew Bonar

Litmus Team

Litmus Accept $49 MN in Series A Investment

Litmus Accept $49 MN in Series A Investment

No longer bootstrapped and proud, the startup has taken $49 million dollars in investment. Like many of their peers who followed the bootstrapped philosophy including Github, Campaign Monitor, TechSmith. I always considered it an inevitable eventuality for them, for many however it is a shocking turn of events. Whenever I have proposed they will be

Message Systems Acquire Port25: What future for PowerMTA?

In news that has shocked many in the industry Message Systems has announced it has acquired Port25 in a cash and stock deal, with further details of the financials not being disclosed. Whilst emailexpert congratulates all parties involved, we do have to stop and ask the question if this is the best news for the customer and

Breaking News Button On Computer Keyboard Pc Key

eBay Compromised: Asking for Password Updates

eBay said beginning later today it will be asking eBay users to change their passwords because of a cyberattack that compromised a database containing encrypted passwords and other non-financial data including user email address. After conducting extensive tests on its networks, the company said it has no evidence of the compromise resulting in unauthorized activity for

Acxiom acquire LiveRamp

Acxiom has announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash. Stating in their press release that through the acquisition of LiveRamp, Acxiom will expand its capability to bridge the gap between offline data

Mergers and Acquisitions

Big Blue seals the deal with Silverpop

At its annual Smarter Commerce Global Summit event, IBM announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga. Financial information was hard to come by with both parties being tight lipped – the terms of the deal were not disclosed. However industry rumours put it at around the $250 to $300 mn

Public Survey Collection of Data on a Demographic

Email Marketing Industry Census 2014

A survey of 1,100 digital marketers points to the email ‘dream-team’ for any company. The Adestra/Econsultancy Email Marketing Industry Census 2014 not only identifies key attributes and structure for the perfect approach, but strategic areas on which to focus when building a team from the ground-up. With email marketing producing the best ROI of any channel, and

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Big Vocus Sell Off and the Vultures Circle

Vocus announced earlier this month that it was to be sold for a massive $446.5 million in cash, as it is currently a floated company, that kind of purchase never comes without controversy, and where their is money you can usually find lawyers. There are a half dozen prominent law firms pursuing investigations of various sorts

Go Charleston Deals acquired by Discount Coupons Corp

 In connection with the daily deal business Discount Coupons Corp (OTCQB: DCOU) (OTCBB: DCOU) plan to acquire companies in the space, on March 31, 2014 the Company acquired the operational assets of  “Go Charleston Deals” a Daily Deal site focusing on merchants and clients in the Charleston, South Carolina market. Go Charleston Deals focuses on unique deals